
I got to know about the new product of Dell, Dell Mini 5. I had a chance to glance at the highlights of an interview of Neeraj Choubey, G.M. of tablets, Dell Communications Solutions group. And I was actually wondering if they are launching a phone or a tablet.
Neeraj said it is the most important product of the year and stated it as ‘category killer”. The device is actually the first five inch android tablet which can also be used to make calls. The device is a combination of both, a phone and a tablet – to make the mobile internet accessible, camcorder, camera, media player and GPS navigator. This is why I was amazed about it.
Then I was wondering if iPad and Mini 5 would be competitors for each other but then reading further I found Choubey saying that the two have different target audiences. iPad is not a phone and is good only for those with a handbag.
In his interview, he said that the product was developed on customer demands, and falls in the category between a smartphone and a netbook. Dell in future also, will be working on customer feedback to implement it in their product development.
Other than the screen size of five inch and market support, there are some other features which make Mini 5 stand out. Mini 5 has a front-facing web camera and users will be able to do peer-to-peer video conferencing. The device also encompasses augmented reality and photo-editing. Dell is thinking of something exciting for developers to work on. This follows a simple rule of management, “if your employees are happy then your customers will be happy”; Dell is just implementing that.
The next point made by Choubey went with my expectations (and I am very happy about it) that the device targets largely tech-savvy people (although the fact is but obvious) who value using alternative devices. According to a survey by Dell, people were not happy about how websites looked on devices, so Dell increased the screen size (wow! Customer satisfaction)!
Dell created a device which is not just a combination of a phone and tablet but of many other devices. It can work for you as cell phone, an e-mail device, a PND device, a GPS navigation device, a video camera and a point and shoot.
The initial device is blessed by Google and can access Google Mobile Services like Gmail, Marketplace and all the normally expected stuff.
Choubey was however reluctant in sharing that what percent of applications in market will be compliant with Mini 5. He said that when Mini 5 is in market, it should work with it. The device may not work with applications incompliant to Google’s coding guidelines but he assured that he will work with developers to make sure they work with the device.
At the end, what’s more amazing is that this is only a beginning of a new series. Let’s see what more Dell has for us in store.








